NIKE Air Max Day – 30 Years of Air Max


Air Max Day is a unique global event that takes place each year on 26th of March all over the world.

Global campaign for this year, followed by slogan KISS MY AIRS, was implemented on all event elements: set design, lightning, outdoor and indoor branding, giveaways…

During March integrated campaign was covered on media channels, with special ambient branding- the sneakers box installation placed in Belgrade city centre, announcing the 30th anniversary.

House of AIR was divided on zones on two levels: Experience and Creative zones.

The goal was to give unique experience for all Air Max lovers, by showing the best of Air Max at one place.

During the event Nike`s first running sneaker was revealed – Vapor Max.

Client / NIKE

Location / Kralja Petra 39, specifically named HOUSE OF AIR

Date / March 26, 2017

Number of guests / over 600