NIKE Air Max Day 2019


Organising 4th in a row Air Max Day was an opportunity to mark the birthday of the best known and one of the most loved sneaker of all time – Air Max, and the arrival of the latest AM 720 Silhouette (with the largest air sole so far).

Just Go Bigger Event in Belgrade, with its specially designed ambience at the space of ex Supermarket Concept Store, brought together a great number of fans of the iconic Air Max.

Fans had the opportunity to get introduced with the latest edition of this line, and design their own perfect pair in specialy made Workshop.

Visitors tested their skills through a unique Nike Lab workshop designed as an Escape Room, where four different tours explained Air technology and how does the air in soles of Air Max sneakers acts .

Senidah, Cobi, Fox and Mili, with their perfect performances made the Air Max birthday a real trap party. Many local celebrities from the world of sports, film and music joined the birhtday party of this legendary model.

Client / NIKE

Location / Uzun Mirkova 8, Belgrade

Date / March 23, 2019, from 12:00 to 20:00

Number of guests / about 1500 (passengers, media representatives, influencers…)