NIKE Air Max Day 2018


3rd in a row Air Max Day and one more chance to take part in global celebration.

In 2018, AMD was designed to show unique mix of the ‘90s and today through launch of leading Air Max 270 followed by the rest of Air Max family models.

The event concept was to revive ‘90s in the DNA of 2018 as culture mix and match implemented through all event elements such as: fashion details, set-up and branding, exhibition of most famous Air Max over the time, together with must video games and iconic local ‘90s performers: Gru, Beat Street and Tap 011.

The program was hosted by popular TV hosts of the ‘90s hit shows “City” and “City Club”, Biljana Obradović and Boško Jakovljević.

Client / NIKE

Location / Pedestrian zone of Knez Mihailova st., ex Auditing building – Counter hall

Date / March 25, 2018

Number of guests / about 1500