Istine i laži

Istine i Laži is the most popular TV show in Serbia. It’s largely targeted toward families, so in order to deepen the connection with the viewers, we identified an opportunity to stand out at Social Media, as the TV show for everyone.

We created a content strategy for Facebook and Instagram platforms.

We posted daily, ideating and executing on each piece of content, and managed the community by monitoring and engaging with the viewers.

Through creative work, we established a creative visual consistency that allows Istine i laži to be recognized more often by more people, which made them #1 TV show in the country.