H&M pre-sale collaboration events are positioned as the most important fashion experiences, and fashion places to be in Belgrade, and worldwide as well. In November 2018, H&M launched their latest collaboration collection created by Jeremy Scott and famous brand Moschino.

Specially designed clothes with recognizable Moschino touch were available at this unique pre-sale shopping opportunity in ex Beko factory building, on behalf of H&M Serbia.

While guests were arriving D.J. performance was making the atmosphere in unique set design that was all about HM &Moschino collaboration. The gate of retail zone was opened at 8PM after the countdown.

Client / H&M

Location / Beko building, Belgrade

Date / November 1, 2018

Number of guests / about 350 (VIP guests and loyal customers, influencers and media people, H&M reps)