H&M X GBV
MEDIA & PRE-SALE EVENT
It’s become annual tradition for H&M to collaborate with some of the best fashion designers in the world, trying to find new ways to reimagine their haute aesthetics for the high street fashion.
In 2019 PROJECT represented the extension of Giambattista Valli’s ever present leitmotif of love.
Pre-sale event gathered the most important people from the world of fashion including stylists, models and influencers. Tailor made set design and decoration added up to the romantic appearance of the collection and Giambattista Valli’s vision, but also made this an extraordinary shopping experience.
Location / Luka Beograd
Date / October 31, 2019
Number of guests / about 300 (VIP guests and loyal customers, influencers and media people, H&M reps)