It’s become annual tradition for H&M to collaborate with some of the best fashion designers in the world, trying to find new ways to reimagine their haute aesthetics for the high street fashion.

In 2019 PROJECT  represented the extension of Giambattista Valli’s ever present leitmotif of love.

Pre-sale event gathered the most important people from the world of fashion including stylists, models and influencers. Tailor made set design and decoration added up to the romantic appearance of the collection and Giambattista Valli’s vision, but also made this an extraordinary shopping experience.

Youtube: https://youtu.be/JYemURwms9U

Client / H&M

Location / Luka Beograd

Date / October 31, 2019

Number of guests / about 300 (VIP guests and loyal customers, influencers and media people, H&M reps)