NIKE Air Force 1 Event

Event was created as a customer journey for young and fast consumers influenced by athletes. Concept was inspired and created in line with global AF1 campaign, followed by #familyofforce.

Number of zones and activities created the unique atmosphere for the full experience set in two levels. Visitors had an opportunity to see the exhibition, play basketball, customize their own AF1 shoes, have a quick tune up and take pictures in Matrix photo booth.