UNFPA Serbia

OWN YOUR BODY ONLINE / TVOJE TELO JE TVOJE – I NA NETU I U STVARNOM SVETU!

The goal of the campaign is to raise awareness in society about widespread gender-based violence in the digital sphere and its consequences. With the campaign, we are also raising awareness of various forms of violence that are perpetrated through technology, which are essentially a violation of human rights and bodily autonomy, even though they take place in the digital space.

The campaign was divided in three phases – launch event, social media and PR

The campaign materials included:

Videos:

1. Launch Event, November 17, 2022

2. Campaign video

3. Glossary of terms related to technology-facilitated gender-based violence

Client / UNFPA Serbia

Project / Launch of the bodyright campaign in Serbia

Date / November – December 2022