SIXT, Car Rental
We started with our Sixt journey back in August 2020, ”taking over the wheel“ of their cars in three countires (Serbia, Bosnia and Herzegovina and Montenegro).
By opening the dialogue with our followers we have shown them that Sixt is an approachable, fun and affordable brand that is accessible to anyone with a driving licence and willpower to experience new things.
We decided to show that Sixt offers experiences, not cars. Such an approach required a lot of creative content produced in house and in collaboration with influencers and followers.
Our goal was to further extend the influence of social media as a communication channel and to engage new segments of customers.
Client / SIXT
Date / August 2020 –
digital, social media