Imlek Balans+ Media Event

A NEW FLAVOR PROMOTION

Fig yogurt with muesli

The goal was to promote whole Balans+ brand portfolio including the new Balans+ fig and muesli to the media representatives by engaging and entertaining them in a different, creative way to achieve a unique brand experience.

Concept “Find your balance!” was implemented through event elements: restaurant decoration, print materials, food, giveaways, activation…

Activation: after the official part, guests were invited to „find their balance” under the chair, where messages were hidden, few inspirational quotes on balance and few prize winning.

Prizes were Balans+ packages of products.

Client / Imlek

Location / Smokvica restaurant, Ada Ciganlija

Date / June 24, 2015