Imlek Balans+ Media Event
A NEW FLAVOR PROMOTION
Fig yogurt with muesli
The goal was to promote whole Balans+ brand portfolio including the new Balans+ fig and muesli to the media representatives by engaging and entertaining them in a different, creative way to achieve a unique brand experience.
Concept “Find your balance!” was implemented through event elements: restaurant decoration, print materials, food, giveaways, activation…
Activation: after the official part, guests were invited to „find their balance” under the chair, where messages were hidden, few inspirational quotes on balance and few prize winning.
Prizes were Balans+ packages of products.
Client / Imlek
Location / Smokvica restaurant, Ada Ciganlija
Date / June 24, 2015